A communicator's profile
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My three Timeless Professional Thumb Rules for Corporate Communication
As a foodie I know that quality of ingredients is crucial also for efficient communiation. Like balanced nutrition for health it is a long term investment, organic as a preferred choice. And besides, Google thinks so, too!
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Project boundaries are beyond content. Most restrictions only come up during execution and derive from wrapped-up external fac- tors. You need an adaptive responsiveness to bring the project activities to final fruition.
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What makes people individual - as actors, customers, or recipients - are possibilities perceived. Thus, everything deemed possible bears power: it makes you question and rephrase your original communication.
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AffiliationsMemberships
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At SRH Strategy Meeting © SRH University Berlin
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Publications & Conference Visits (keywords in brackets)
Stähler, Tobias 2017: Relationale Prespektive im Onlinemarketing - der Individualisierungstrend. In: Ternès, Anabel; Towers, Ian (Hrsg.): Work 4.0. Springer-Gabler (forthcoming) (corporate communication, online marketing, individualization)
Stähler, Tobias; Taylor, Trynitie 2016: Documents and 'their' actors: an empirical pathway for power-sensitive frame analysis of political communication. In: Friese, Susanne; Ringmayr, Thomas G. (eds.): Proceedings of the International ATLAS.ti User Conference: QDA and beyond. Universitätsverlag der TU Berlin. (political communication, qualitative methods, CAQDAS)
Britze, Nils; Büsch, Victoria; Ternès, Anabel; Hessel, Franz; Stähler, Tobias 2016: Die steigende Bedeutung des betrieblichen Demografie- und Gesundheitsmanagements im 21. Jahrhundert. In: Schultze-Seehoff, Dörte; Winterberg, Jörg (eds.): Herausforderung Management. Heidelberger Hochschulverlag. pp. 62-79. (health management, demography, corporate communication)
Büsch, Victoria; Hessel, Franz; Stähler, Tobias; Ternès, Anabel 2016: Arbeitsfähigkeit von Mitarbeitern stärken: Good-Practise-Beispiele. In: Ternès, Anabel; Ghadiri, Argang; Peters, Theo (eds.): Trends im Betrieblichen Gesundheitsmanagement. Springer Gabler. pp. 225-236. (corporate communication, branding, health management)
Stähler, Tobias 2015: Documents and 'their' actors: an empirical pathway for power-sensitive frame analysis of political communication. Presentation at the ATLAS.ti User Conference. QDA and beyond. Berlin, 29.-31.08.2015. (political communication, qualitative methods, CAQDAS)
Stähler, Tobias 2015: Mediatized Power Transformation of Governmental Journalism in Berlin - an Interface of Political Communication. XXXV. Sunbelt Conference in Brighton, UK, 23.-28.06.2015. (political communication, mediatization, SNA)
Stähler, Tobias 2014: Markenidentität durch wertorientierte Mitarbeiterkommunikation. In: Ternès, Anabel & Towers, Ian: Internationale Trends in der Markenkommunikation. Was Globalisierung, neue Medien und Nachhaltigkeit erfordern. Springer Gabler. pp. 71-90. (corporate branding, brand management, company values)
Stähler, Tobias; Ternès, Anabel; Towers, Ian 2014: German Federal Association of Local Health Insurance funds (‘AOK’) and their publishing agency ‘KomPart’: a value-oriented internal communication network. XXXIV. Sunbelt Conference in St. Pete Beach, Florida, 18.-23.02.2014. (corporate branding, brand management, SNA)
Büsch, Victoria; Brusch, Michael; Ante, Arta; Stähler, Tobias; Zohr, Katrin 2014: Extending late careers in Germany: towards a gendered perspective. In: International Journal of Management Studies, Statistics and Applied Economics (Online), 17.04.2014. (health management, demography, gender)
Stähler, Tobias 2013: Machtverlust & Machttransformation im Parlamentsjournalismus. Die Bundespressekonferenz als Schnittstelle journalistisch-politischer Kommunikation. 5. Napoko-Colloquium, 13.-15.06.2013 in Erfurt. (political communication, journalism)
Glasberg, Ronald; Arunov, Elmar; Karimi, Shahram; Saksik, Benjamin; Stähler, Tobias; Yu, Irene 2011: ConLife 2011. Verbraucherleitfaden zur Heimvernetzung II. Überblick über ausgewählte Anwendungsmöglichkeiten und Produkte im Connected Home. BITKOM. (customer relations, smart home)
Stähler, Tobias 2010: Medienkompetenz-Modul Personal Media Profiling. In: BITKOM Akademie, Newsline 2/2010, pp.26-27. (media competence, communication skills)
Stähler, Tobias; Taylor, Trynitie 2016: Documents and 'their' actors: an empirical pathway for power-sensitive frame analysis of political communication. In: Friese, Susanne; Ringmayr, Thomas G. (eds.): Proceedings of the International ATLAS.ti User Conference: QDA and beyond. Universitätsverlag der TU Berlin. (political communication, qualitative methods, CAQDAS)
Britze, Nils; Büsch, Victoria; Ternès, Anabel; Hessel, Franz; Stähler, Tobias 2016: Die steigende Bedeutung des betrieblichen Demografie- und Gesundheitsmanagements im 21. Jahrhundert. In: Schultze-Seehoff, Dörte; Winterberg, Jörg (eds.): Herausforderung Management. Heidelberger Hochschulverlag. pp. 62-79. (health management, demography, corporate communication)
Büsch, Victoria; Hessel, Franz; Stähler, Tobias; Ternès, Anabel 2016: Arbeitsfähigkeit von Mitarbeitern stärken: Good-Practise-Beispiele. In: Ternès, Anabel; Ghadiri, Argang; Peters, Theo (eds.): Trends im Betrieblichen Gesundheitsmanagement. Springer Gabler. pp. 225-236. (corporate communication, branding, health management)
Stähler, Tobias 2015: Documents and 'their' actors: an empirical pathway for power-sensitive frame analysis of political communication. Presentation at the ATLAS.ti User Conference. QDA and beyond. Berlin, 29.-31.08.2015. (political communication, qualitative methods, CAQDAS)
Stähler, Tobias 2015: Mediatized Power Transformation of Governmental Journalism in Berlin - an Interface of Political Communication. XXXV. Sunbelt Conference in Brighton, UK, 23.-28.06.2015. (political communication, mediatization, SNA)
Stähler, Tobias 2014: Markenidentität durch wertorientierte Mitarbeiterkommunikation. In: Ternès, Anabel & Towers, Ian: Internationale Trends in der Markenkommunikation. Was Globalisierung, neue Medien und Nachhaltigkeit erfordern. Springer Gabler. pp. 71-90. (corporate branding, brand management, company values)
Stähler, Tobias; Ternès, Anabel; Towers, Ian 2014: German Federal Association of Local Health Insurance funds (‘AOK’) and their publishing agency ‘KomPart’: a value-oriented internal communication network. XXXIV. Sunbelt Conference in St. Pete Beach, Florida, 18.-23.02.2014. (corporate branding, brand management, SNA)
Büsch, Victoria; Brusch, Michael; Ante, Arta; Stähler, Tobias; Zohr, Katrin 2014: Extending late careers in Germany: towards a gendered perspective. In: International Journal of Management Studies, Statistics and Applied Economics (Online), 17.04.2014. (health management, demography, gender)
Stähler, Tobias 2013: Machtverlust & Machttransformation im Parlamentsjournalismus. Die Bundespressekonferenz als Schnittstelle journalistisch-politischer Kommunikation. 5. Napoko-Colloquium, 13.-15.06.2013 in Erfurt. (political communication, journalism)
Glasberg, Ronald; Arunov, Elmar; Karimi, Shahram; Saksik, Benjamin; Stähler, Tobias; Yu, Irene 2011: ConLife 2011. Verbraucherleitfaden zur Heimvernetzung II. Überblick über ausgewählte Anwendungsmöglichkeiten und Produkte im Connected Home. BITKOM. (customer relations, smart home)
Stähler, Tobias 2010: Medienkompetenz-Modul Personal Media Profiling. In: BITKOM Akademie, Newsline 2/2010, pp.26-27. (media competence, communication skills)