News
01.04.2018
Berlin's artisan cooking world has a new broth! Swen and Majas 'Swema' paste is the ideal short cut to a tasty soup base - and you only have to add some oil and hot water. Thank you for being available! We will soon start with a small international campaign here.
16.05.2017
Diversity Day on 16.05.2017 - Start-ups, cultures, cooperations meet at our new Start-Up Center. Our students present an intercultural food selection. I personally add my Black Sticky Rice Pudding with strawberries.
28.03.2017
On 28.03.2017, the fourth Impact Forum Berlin think tank welcomed guests to discuss the role of capital within German foundations. It proved to be a vital topic during the recent low-interest phase. It was my pleasure to organize it together with IISM institute and our partner CSSP from Liechtenstein.
18.01.2017
Grabbing a coffee at GameDuell's lounge area. The whole CRM team plus PR manager did a q&a with my students during an exploratory visit. The company is one of Europe's largest in online gaming. They mainly focus on board / card games and fun games using HTML5 as cross platform solution for mobile apps.
01.08.2016
Trynitie's and my peer-reviewed paper on political frame analysis is finally published. Our work has been presented at last year's ATLAS.ti User Conference in Berlin and provides a deep dive into methodical issues. You are invited to follow the publication link in the 'About'-section of this page.
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12.02.2018
I will be teaching at EBC Berlin during the upcoming spring summer term. Next to "International Marketing", a seminar called "Cultural Immersion" will introduce Erasmus students from all over Europe to the bustling founder city Berlin. During excursions we will try to visit lots of local companies like Atheist Shoes, Paperplain Berlin and many more...
08.08.2017
We do a PR campaign for Spooning! The young company produces yummy raw cookie dough in Berlin. In case you also would like to try their treats: visit the Kulturbrauerei Streetfood Market. A shop will soon follow at Kollwitz-straße, Berlin.
17.03.2017
The third VTV summer school at SRH University Berlin will take place during July 2017. Executives from the Vietnamese broadcaster come to Berlin to discuss women empowerment. I will have the opportunity to present and accompany our guests to German media stations around Berlin.
15.11.2016
Relationship Marketing / Management: a special branch of marketing associated not with products but with relational customer data. CRM: rather a compound with no clear definition, an IT-aided way to organize or analyse customer data - attributive and relational. I think my new course will be fun.
05.04.2016
A Swedish name lures me to this vegan frozen yoghurt booth called Lycka. One of many start-ups on a fair arranged by our communication management students on 04.04.2016. Berlin Valley - the German start-up magazine is also present and available.
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Fields of Interest
Qualitative Vistas
Next to producing the 'how' to answer research questions, qualitative tools foster understanding by empowering 'research units' to contribute personal views. In recent years technological advancements have made this way easier. Thus, it is time for qualitative research (QDA) to give up a defensive stance and emerge to deal with today's challenges: data accessibility, its very own big data issue, and a high degree of transparency in written reports.
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Creative Corporate GenSee what sticks! You can evaluate each of a perceived myriad of external corporate communication tools: their effectiveness wanes over the years, due to natural habituation tendencies among audiences. Anyhow, this just applies to media forms & channels; when it comes to content the whole matter is different: Things remain good as long as you stay steady on track. A perfect corporate communication (CC) starts in the minds of the employees.
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Network PerspectiveRelational aspects are not new. But since Castell's 'Rise of the Network Society' scientists remember the valuable contributions from diverse strands: anthropology, sociology, mathematics, physics... a variety of disciplines are involved. And the very best about Social Network Analysis (SNA) is that people-actors are not doing something artificial (e.g. a questionnaire) to produce data. They just relate to each other, they act.
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